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Tuned In | Concept Branding & Visual Identity Design
Tuned In | Concept Branding & Visual Identity Design
Tuned In is a travel brand built for the bold, the curious, and the budget-conscious — adventurers who want to experience Latin America the real way, through local guides, hidden gems, and genuine community connections rather than tourist traps.
Farm Fresh Organic Eggs | Concept Brand Identity Design
Farm Fresh Organic Eggs | Concept Brand Identity Design
Farm Fresh Organic Eggs is a concept brand born from a deeply relatable moment of culinary awakening — the kind that happens when you taste something so genuinely good that you can't go back to the way things were. The brand's story is humble, honest, and a little bit obsessive in the best possible way. A small farm. A dozen eggs. A life changed forever.
Olive Tree Fitness | Concept Brand & Website Redesign
Olive Tree Fitness | Concept Brand & Website Redesign
The fitness industry has a messaging problem. Too many gyms sell intimidation dressed up as motivation — perfectly lit bodies, impossible standards, and an unspoken pressure to already be the person you're trying to become. Olive Tree Fitness is the antidote to all of that.
After Hours Gin | Bottle Label Design
After Hours Gin | Bottle Label Design
Concept Packaging & Label Design
Concept Packaging & Label Design
After Hours Gin called for a label as smooth as the spirit inside. I designed a clean, modern label drawing inspiration from Scandinavian botanical illustration — delicate floral elements rendered with quiet elegance against a minimalist layout. The result feels both timeless and contemporary, the kind of label that looks just as good on a back bar shelf as it does in hand.
Kerber Pond Park | Illustrated Map Poster
Kerber Pond Park | Illustrated Map Poster
Concept Illustration & Print Design
Concept Illustration & Print Design
Kerber Pond Park may not be making anyone's bucket list, but that's exactly the charm. I created an illustrated map poster celebrating this humble local gem, complete with a hand-drawn map of the park and its surroundings. The real star of the show? A deadpan quote pulled straight from a Google review: "If you live in the neighborhood, it's worth stopping by from time to time."
The design leans into that understated humor — warm, local, and a little tongue-in-cheek — while still being something you'd actually hang on your wall.
Minnesota Master Gardeners | Intro to Gardening
Minnesota Master Gardeners | Intro to Gardening
Concept Graphic & Social Media Design
Concept Graphic & Social Media Design
Minnesota Master Gardeners has been growing green thumbs across the state for decades, and their beginner gardening course deserved a visual presence to match. I developed a concept social media graphic for their Intro to Gardening course — designed to catch the eye of curious beginners scrolling past without overwhelming them before they've even planted their first seed.
The design keeps things clean and modern, letting the content breathe while still feeling warm and inviting — approachable enough for a total novice, polished enough for a trusted educational program.
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