Tuned In is a travel brand built for the bold, the curious, and the budget-conscious — adventurers who want to experience Latin America the real way, through local guides, hidden gems, and genuine community connections rather than tourist traps.
The challenge was to capture that sense of vibrant energy and cultural authenticity while crafting a brand identity that felt both playful and professional. Tuned In wanted to feel exciting — almost larger than life — without sacrificing the trustworthiness that budget travelers rely on when planning a trip.
To bring this idea to life, I developed a suite of five custom illustrations in a cartoonish style that celebrate the spirit and warmth of Latin American culture. Each illustration was designed to communicate the brand's core values: accessibility, adventure, and authenticity. A rich green palette anchors the visual identity, nodding to the lush landscapes of the region while giving the brand a fresh, memorable presence on packaging and print materials.
Deliverables included five original product illustrations:
Horizontal & vertical logo variations
Brand color palette
Emblem design
Trip information card
Timeline: One week
The result is a cohesive visual identity that makes Tuned In feel like a brand worth following, one that carries the excitement of discovery in every touchpoint, from the first glance at packaging to the moment a traveler books their next adventure.
