Angel of Hope Animal Rescue | Website Redesign

UX Design, Visual Design, & Copy

Angel of Hope Animal Rescue is doing meaningful work, giving animals a second chance and connecting them with loving homes. Their website, however, wasn't doing that story justice. The previous site was text-heavy, difficult to navigate, and lacked the warmth and heart that defines the rescue's mission. Visitors looking to adopt, donate, or volunteer were met with walls of content instead of a clear, welcoming path forward.

Working as co-designer on this project, I helped reimagine the site from the ground up with one goal in mind: make every visitor feel something and find what they need.

We streamlined the content strategy, cutting through the clutter to let the rescue's genuine compassion come through. The new copy speaks directly to both potential adopters and supporters — inviting, clear, and emotionally resonant without being overwhelming. The refreshed visual design and new photography bring warmth and life to every page, letting the animals themselves do much of the talking.

Deliverables included:

Full website redesign
New copy & content strategy
New photography and graphics

The result is a site that finally feels like Angel of Hope — approachable, trustworthy, and full of heart. Whether someone lands on the page ready to adopt or simply curious about how to help, they're now met with an experience that makes it easy to say yes.

Page updated

Google Sites

Report abuse